Taking A Deep-Dive Into The Next Big Thing: CBD Serums
As the CBD personal care market grows, learning more about the benefits of adding CBD ingredients to your skincare formulations is valuable to your beauty business’ bottom line.
According to a recent New Frontier Data report:
The CBD market’s projected growth of nearly 8x, estimating the industry to reach a worth of $7.6 billion by 2029.
With hundreds of brands already entering the CBD category, now is the ideal time to look at integrating CBD products into your product catalog.
Why are Beauty Brands Launching CBD Products?
It's no surprise that beauty brands are jumping on the CBD trend. The potential benefits of CBD for skincare are numerous and impressive. Plus, CBD, as a hero ingredient, fits the bill perfectly with the growing demand for natural and sustainable beauty products. From customized formulas to eco-friendly packaging, CBD products are quickly becoming a must-have for anyone looking to achieve healthy and glowing skin naturally.
Beauty brands like Truly, Saint Jane, and more are just a few that have released CBD serums. Flora + Bast claims its Age Adapting CBD Serum relieves skin irritation, dryness, and redness, while Lord Jones notes its Pore Detox CBD Face Oil leaves the skin feeling soothed and calm.
Manufacturers are taking CBD to the next level by introducing CBD to their rejuvenating, cleansing, and exfoliating facial and body serums by creating products that contain synergistically complimentary ingredients such as vitamins A, D, and E, as well as omega-3 and omega-6 essential fatty acids.
Trending Facial Serums Using CBD:
Formulated with 1.5% Full Spectrum CBD, Flora + Bast created a multipurpose oil-based facial serum that is all-natural, USDA organic certified, and free of water, preservatives, surfactants, chemical emulsifiers and fillers.
With 300mg Full-Spectrum CBD and 5mg CBD per dropper, the Pore Detox CBD Face Oil features a whole plant formula that claims to leave your skin feeling soft and balanced.
Luxury brand Saint Jane uses Full Spectrum Hemp Extract in its products, including its award-winning serum, for glowing, happy skin.
Derma E combines CBD and hemp seed oil with pycnogenol and aloe vera herbal extracts to create a complexion that’s soothing to the touch.
Targeting blemishes, Truly’s CBD Jelly Anti-Blemish Facial Serum with 150mg Hemp CBD, BHA, agave nectar and Vitamin A to help even out complexion.
Formulating a CBD Serum
Crafting high-end CBD serums necessitates a meticulous selection of ingredients to ensure effectiveness and a delightful user experience. Standard CBD extract or CBD Isolate, renowned for its supportive properties, is heated and blended into the serum formula's oil phase, typically comprising other natural oils and lipophilic ingredients. Our water-soluble nano CBD can be added to the water or oil phase of the formulation.
Standard CBD Isolate and Water-Soluble CBD have a neutral scent in the formula. However, formulators who work with a CBD distillate like Full Spectrum CBD Distillate or Broad Spectrum CBD Distillate should consider choosing a fragrance that complements (or covers up) the natural, highly herbaceous scent of CBD distillates.
The serum's consistency, absorption, and durability are crucial in producing a product that efficiently revitalizes, purifies, and exfoliates the skin while boosting overall well-being. Optimizing the CBD concentration within the mixture is necessary to provide the desired advantages while adhering to regulatory standards.
The kind of CBD and its source are equally significant considerations. Although we witnessed the first wave of CBD serum product launches using standard CBD Isolate, Broad Spectrum CBD Distillate, and Full Spectrum CBD Distillate, there is now an opportunity for innovation and significantly improve the overall functionality of the CBD serum by utilizing more innovative CBD ingredients, such as our Planta Scientific nano-encapsulated E-200 CBD. This ingredient is significantly more manageable, more shelf-stable, and has superior, proven absorption studies.
Meet the CBD Serum Demand
Customers are looking for high-end, phyto-nutrient-packed skincare options. Adding a high-end CBD-infused facial serum to your product lineup is a smart move for your beauty brand. Facial serums rich in botanical actives like CBD have become incredibly popular lately, and for a good reason. These serums are packed with powerful ingredients that work together to improve your skin's overall health and appearance.
As a hero ingredient, CBD can also be combined with other skincare active ingredients like niacinamide, green tea extract, aloe vera, and comfrey, which are also well known to soothe inflammation and reduce redness.
By offering a high-quality facial serum, you can appeal to customers looking to reduce fine lines and wrinkles or simply achieve a more radiant and youthful-looking complexion. Investing in a serum product will demonstrate your commitment to providing botanical-based, effective, high-value products that deliver results. Customers will appreciate the added value and benefits, and your brand will stand out in a crowded market.
Contact us to start your next great CBD serum project today!
We’re here to help you develop your next product through our innovative nano CBD ingredient technology and collaborative product development process.
When formulating with CBD, our beauty product developers and formulators support your production from the ideation stage to final product development and production. Reach out today to learn more about our skincare manufacturing expertise and process.
References
Cannabis and Beauty: Opportunities in the CBD Skin-Care Market. New Frontier Data, Nov. 2022, https://info.newfrontierdata.com/cannabis-and-beauty
